A website is more than just an online brochure. Often it is a potential patient's first impression of your practice. Therefore, you need to ensure that you communicate your services and treatment style clearly and in a professional manner. Here are some quick tips to consider when choosing a web designer:

Experience is Everything

• The best designers incorporate professional business and marketing experience into their design strategies.
• Evaluate work samples to get a sense of their capabilities in design, organization and creativity.
• Red flags to be aware of are blurry images, and overuse of highlighting and repetitive formatting styles.

Responsiveness is Key

• Catching a typo can be overlooked, but if your designer can't execute your vision, you definitely won't be happy.
• If you frequently feel rushed off the phone or that your emails are not being answered, you may need to keep looking.
• Make sure you know when your designer is not available for customer and technical support.
• There is no substitute for a clearly written contract outlining approximate development time, features, pricing, andpayment schedule (Note: Never pay for the entire web project upfront).

Customization vs. Affordability

• Template-based websites may be cheaper but they lack creativity, uniqueness and many distinguishing features available in customized websites.
• You can expect to pay extra for the following features: hosting and domain registration, customized contact forms, logo design, flash integration, access to an image gallery, search engine optimization (SEO), maintenance packages, database development, e-commerce and email marketing.

Want to learn about our custom web design services? Call us at 608-204-0955 or visit Our Web Design Services. You can also use our web based contact form to send us your comments or ask us a question regarding our services.